It’s a great privilege for real estate agents to help homeowners sell their home. It will likely be one of the largest financial decisions they will ever make. hey are going to need a great real estate agent to help them navigate this important journey. One of the questions they may ask is just how you, as the seller’s agent, are going to help them. Consider the following eight points when answering this question.
Prices the homes correctly. Share what your sale-to-list ratio is. This is derived by dividing the final sale price by the asking price. They will want agent who is close as possible to 100%. If the percentage is over 100%, the agent is getting more than asking price for the homes they sell.
Aggressively markets their home. The agent needs to know how to effectively market home on the internet. Be prepared to share several examples. You should be well versed on how to get the word out about their home using all available marketing channels, not just the Multiple Listing Service (MLS). You should have a website that draws traffic and showcases all the properties for sale. You should be using social media effectively such as Facebook, Pinterest and other forms. Marketing material should be excellent in every perspective from top-notch photos and video to brochures and flyers. Provide examples.
Communicates effectively. There is no excuse for poor communication. How do you respond to potential client’s phone calls and emails? That will be a good indication as to what they can expect from you. You would be surprised how many client/agent relationships are lost before they every get started simply because the agent is slow to respond. Staying in touch is a right all homebuyers expect from their agent. Agents need to be regularly updating you with feedback from showings and other concerns.
Confirms that the buyer is qualified. You need to confirm that the potential buyer is qualified, who have already submitted all information, including a credit report, and been given the go-ahead for a loan.
Negotiates for the seller. Great agents fight for the best terms and conditions for their clients. They want an agent who is not worried about when the next sale takes place. Everything in a real estate contract is negotiable. The Homebuyer needs to know that you have negotiation skills that will get the job done.
Attends inspections to represent the seller. The reason the listing agent should be at the inspection is to observe and listen first-hand to the feedback from the inspector and learn exactly what the issues are which can protect the seller from unreasonable requests.
Attends home appraisal. Attend the home appraisal and answer any questions the appraiser has to make sure they understand the facts about the home.
Helps finalize loose-ends at closing. Selling a home is full of details. The home buyer needs an agent and their team who has been there and done that. No detail is too small. The less work your client has to do the better your services will be viewed.
Remember, that while answering these questions may be old hat for you, this is a new experience for many homebuyers. Your sincere and thoughtful answers will be the beginning of a great opportunity to help your client.
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